Nestlé is one of the largest FMCG brands in the world, as well as one of the most active on social media. They produce more than 1,500 pieces of unique digital content every day!
With over 210 million Facebook Fans, and more than 2,000 brand profiles across different product categories, markets, and time zones, Nestlé has an enormous amount of data to draw insights from – but how best to do it?
Nestlé embraced the advantages of becoming a social brand and set out to monitor their performance effectively through the use of Socialbakers Analytics and a custom-built Social Media Command Center. “Socialbakers is helping us to take decisions in real time – comparing, benchmarking, and analyzing all the information, all the KPIs – to increase our numbers,” says Andrea Galli, Global Digital Marketing Advisor – Digital Acceleration Team program (DAT) Manager for Nestlé.
Watch the video below and read Nestlé’s whole story here.