Just 19 years old, YouTube star Bethany Mota is already considered one of the most influential people in Hollywood.
She has parlayed her nearly 10-million-strong YouTube following in ventures far beyond shareable videos – landing fashion and perfume lines with Aéropostale, a spot on the hit show “Dancing With The Stars”, and an interview (with fellow YouTube stars Hank Green and Glozell Green) with U.S. President Barack Obama following the 2015 State of the Union Address.
So, how did she get here? Bethany took to the YouTube platform in 2009 – at the age of 13 – under the name MacBarbie07 to share helpful beauty and fashion tips, and “haul” videos (shopping purchases). The first video to exceed 1,000 views was a makeup tutorial inspired by pop star Selena Gomez. The success showed her the power of being part of trending topics – resulting in immense exposure.
Mota continued to explore different formats, developing her own content strategy and voice. She has a catalog of videos on everything from makeup tips to teenage bullying. People have certainly taken notice.
Now, Bethany is approaching the 10 million subscriber mark. She is averaging 20 million video views a month – consistently among the best of Beauty & Fashion – and, get this, since 2012 people have watched more than 11,200 years-worth of her videos.
It’s not just YouTube. Bethany doubled her number of Twitter Followers last year, and was mentioned more than 4 million times while garnering almost 20 million user interactions on her tweets. The story’s the same on Instagram, where she is approaching 5 million followers and regularly gets 500,000 interactions on her photos and videos.
In promoting her Aéropostale fashion line, she has helped them become the third most engaging brand on Twitter in 2014 (it is 15th on Facebook). It also belongs within top 10 YouTube fashion brands with the largest video view growth in the category. 9 out of their 10 most-viewed videos in 2014 were related to Bethany Mota’s collection; such as this video, that got more than 3.6 million views.
Bethany – and Beau Avril, also from YouTube – joined Engage Prague 2015 in May to see what goes into forming a successful YouTube strategy. We brought the world’s largest social media educational summit to our hometown of Prague – a top five destination according to TripAdvisor travelers. We brought two days of hands-on workshops with brands like Nestle, Desigual, and L’Oreal – and, of course, YouTube – and a one-day conference with presentations and panels featuring KLM, LEGO, Disney, and many more.