We love data. That’s why we pored over 2015's key numbers to identify what every social marketer needs to know for 2016.
1. Social Customer Care Is Not Dead
It’s clear that social customer care continues to reign. Brands have invested more into social customer care as demand has increased, but not nearly enough to keep up with the tidal wave of questions that continue to rise every quarter. Social customer care is far from dead.
Telecommunications brands receive more questions than any other industry on Facebook and Twitter. Late last year we took a look at the world’s busiest telco brands to discover social care best practices that can be applied to any industry. Their customers actually came to them with different types of requests depending on the platform. The bottom line: marketers need to understand what their customers want from them on each platform, and build their teams accordingly. (If you want to get ahead and meet the demand, you’ll need ace social media management to do the trick. Learn everything you need to know about social customer care in 2015.)
2. Native Videos Are HUGE in 2016
Native videos became the the fastest-growing ad form on social media. Facebook native videos saw tons of engagement - over 178.5 million interactions on the platform, compare that with YouTube videos shared on Facebook that only saw 950,000+ interactions, this was the reason why brands increasingly posted more Facebook native videos. Bottom line? If you’re going to post a video, post native videos on the platform that supports them.
3. Facebook - The Importance of Paid Advertising
If you want to succeed in this constantly shifting landscape, you’ll need the right tools for the job. With Promoted Post Detection in Socialbakers Analytics, you can uncover your competitors’ paid strategy and understand the effectiveness of your paid content in the context of your competition. For 2016, social customer care still reigns supreme, you should be posting more native social media videos, and it’s time to put budget where it matters most. Watch out for our weekly Social Media Minute video series to keep up with the latest trends and innovations in this constantly shifting landscape. And don’t forget to join us in May for Engage Prague 2016 - the world’s biggest social media educational summit to help you stay ahead of the curve with some of the greatest minds in the industry.
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