Many social media marketers have difficulty creating relevant content for audiences on LinkedIn. The challenge for some, is being a social company on a professional platform. Just follow these 5 steps improve your content creation process and presence on LinkedIn.
1. Make it personalRemember, your followers may be just as interested in learning about your organization as your product. Even though LinkedIn is geared towards business-related content, it’s important to create something they would want to engage with.
Think about how you can show your company's personality with a human touch. For instance, you can give them an insider look of your company with pictures and videos of the office or by introducing some of your hardworking colleagues. Give your followers a sample of your company culture so they have a better idea of what it’s like to work for you.
2. Share your knowledgeWhen people have questions about a topic that concerns your industry, you want them to come to you first. As market leaders, you have valuable information that other professionals can benefit from, so share it as much as possible. It’s a great way to build content from resources you already have. Try to keep your audience up-to-date with emerging trends and news. Sharing how-to's and other advice can enhance your reputation and position your company as a thought-leader.
3. Plan your timing
4. Keep it professional
5. Engage your employees
Bonus Tip: Your content will lead your audience to your company's profile. Make sure that your About section is up-to-date and describes the mission of your organization.
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