EXCLUSIVE: Facebook newsfeed changes have no effect on page engagement
If you were wondering whether at all the new Facebook changes can affect the engagement or not, Socialbakers has an answer based on the statistics. Today, we are giving conclusive facts using our Socialbakers Engagement Analytics: Facebook newsfeed changes have no effect on the page engagement.
See the graph below, which shows the average engagement rate for posts (refer to the details under the graph) in the last 14 days for the TOP 50 brands and media companies, all pages, and for countries as Germany, Brazil, Turkey, and UK. You see that the engagement has not decreased, even though newsfeed changes were quite big.
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For the analysis, Socialbakers.com uses Engagement Rate metric on the post level. It is calculated as the number of likes and comments divided by the number of fans for each post.
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