LEGO is one of the world’s most valuable global brands and toy-makers, and they’ve built that success on social media, too. We found the best social media practices from the toy empire that can be applied to any brand no matter the industry.
- creating authentic and on-brand digital customer experiences customers value
- taking advantage of description text to capture audience attention and drive them to the web
- why social customer care is critical for your social media marketing strategy
- and so much more…
An In-Depth Look at LEGO’s Social Media Strategy
Customers at The Core
Not only does LEGO make their audiences feel part of an exclusive club, they’ve built channels that are devoted to their communities and the worlds they create - while providing platforms on social media that encourage audiences to contribute their product ideas. That’s helping them to continuously grow a massive loyal following. They also benchmark from their past performance to propel them forward; just see how LEGO performed on social media in 2014. Following in their footsteps will help you to improve your social media content strategy and create more authentic customer relationships that will drive your business forward.
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