Are you making the most of Facebook’s latest platform updates and tools? Messenger alone has more than 1 billion active users, reflecting Facebook’s success at continuously enhancing their user experience - as well as providing innovative ways for marketers to reach audiences.
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1. The News Feed Algorithm
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2. Virtual Reality and 360 Video
3. Facebook Live
4. Canvas Ads
5. Business Page Redesign
Facebook revamped Businesses Pages to improve the user experience. The new design is more organized and minimalistic, making tab navigation even easier. Facebook has also enabled promotional offers directly from Business Pages. You can create your discounted offer, link your promotion directly to your company website, and even add promotion codes and terms and conditions. Previously, these types of features required an expensive CRM system, but these changes show that Facebook is becoming an even more marketing-friendly platform.
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