We all know that Facebook is growing at amazing speed and is becoming the Swiss Army knife of social media platforms for users and advertisers alike. Our partner Statista recently released some game-changing stats that reveal Facebook is dominating over Google in search and referrals.
It’s no surprise, as people are spending more time on social media and the words “Google” and “search” have become interchangeable. According to Mediakix, people are spending an average of 35 minutes per day on Facebook.
Both tech giants are competing for users; we’ve seen it with Google+, the launch of Facebook’s new Jobs feature, and Google for Jobs which was announced at Google I/O earlier this year. These head-to-head referral initiatives are strategic because Facebook is taking advantage of its active user base and Google with being the world’s destination for search.
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That’s also why Facebook experienced immense controversy during the 2016 US Presidential elections when fake news became a heated topic of discussion. According to Statista, 59 percent of referrals around this topic in 2016 were circulated on the social network. And
we found that 87% of fake news content consisted of links, 10% were photos and 3% were videos.
Google and Facebook are changing the way people search for information and are trying to develop the best platforms and technologies to attract users and user attention. This has huge implications for society, from providing access to credible information from finding the best jobs to making well-informed voting decisions. When it comes to businesses and advertisers, they’re going to spend money on content and ads to reach their audiences where they are spending their time. And it seems further developments in contextual searching on Facebook and referral traffic is going to bring ad spend and earn even more revenue for the platform.
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