Even though people spend increasingly more time consuming media on their mobile devices, advertising on this channel is still largely underinvested. Find out how to leverage this opportunity by optimizing your social media marketing strategy for mobile.
1. Understand How and When Customers Use Mobile
Keep in mind that a significant part of your audience will be viewing your content on a mobile device in chunks in between doing other things. Unlike in the case of desktop devices, users rarely spend long uninterrupted periods of time using their mobiles.
2. Use Mobile-friendly Content Formats
If you want to leverage visuals on Facebook, use a vertical format (not widescreen) and add captions to videos to improve their readability.
3. Keep Your Audience on the Platform
Each of these will help you nurture your target audience through the funnel towards a purchase. And while many people still finalize their purchases on desktop, it's crucial to appeal to them where they are first - which is mobile.
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