Every year, brands spice up their social media content to commemorate Halloween - the spookiest time of the year! This year we trick-or-treated for some of the most successful social media campaigns to highlight holiday best practices any brand can follow. Learn who did it best and get quick tips for your next campaign.
Here are our top Halloween content picks:
Walt Disney World: Taking Audiences Behind-the-ScenesThis year, Walt Disney World took a creative approach to Halloween on Facebook. In fact, their best-performing Halloween post received nearly 240,000 Total Interactions, outperforming all of their other posts for the entire year. The post was 100% organic which illustrates how strongly the content resonated with their audience. Just imagine what would have happened if it was promoted!
Hershey's: Sinking Their Teeth into DIY VideosWe can't talk about stellar social media campaigns without mentioning an FMCG brand - Halloween is their time to shine! Compared to other FMCG brands, Hershey's' Halloween post came out on top with nearly 10,000 Total Interactions on Facebook.
Urban Decay: Calling all Ghouls and GalsA popular trend among beauty brands has been to create Halloween makeup tutorials, which is a great way to highlight the seasonal relevancy of cosmetics while giving audiences content that is useful to them. Urban Decay, went on a similar (but different) path which earned them a spot as one of the most engaging beauty brands during this year's Halloween season.
Tapatio: Sugar, Spice, and Everything SocialChances are when you are thinking about Halloween brands, the Californian hot sauce, Tapatio doesn't come straight to mind. This year Tapatio turned up the heat for Halloween and found creative ways to get their brand in on the conversation.
The TakeawayLike any holiday season, Halloween gives marketers tons of creative freedom which can help draw attention to their brand during the busy season. While some brands can draw a strong link between their product and Halloween, other brands don't have it so easy. Nevertheless, there is tons of room for creativity here, as shown by these featured brands. Use the holidays as a way to have fun to get in on the conversation and take your audience behind-the-scenes.
If you know that your holiday content is a great fit for your brand, and you are hungry for inspiration be sure to browse through the largest social media content library - free!
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