Even though Instagram is a great communication channel, its potential remains largely untapped by media companies. Instead, news outlets rely mostly on Facebook for audience engagement - a trend that might change soon with a simple Instagram trick that can nearly double your interactions. Intrigued? Read on to find out what it is!
On top of that, Instagram boasts a high organic reach and rewards those with solid strategies with free visibility - a rare benefit during a time in which meeting your marketing goals depends mostly on the size of your social media budget.
But despite all the advantages of Instagram, media companies still receive roughly 4x fewer interactions on the platform compared to Facebook. This is a major problem, as an engaged audience is key to achieving high organic reach, which is crucial for any news outlet on social media, especially in light of the recent Facebook News Feed update.
How can media companies get more likes on Instagram?
Media companies are clearly well-aware of the effectiveness of this method, as they used it with an average of over 57% of their Instagram images.
Text overlays are just one Instagram trick, though. We know about one more that can shoot up your Instagram interactions - find out what it is now! And in case you were wondering why you need to aim for better Instagram engagement, here are three ways how Instagram can help your business excel in the social media marketing world.
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