Today we want to tell you a little about the differences we feel between Socialbakers Analytics and Facebook Insights, as we get that question asked a bit.
Every social media marketer doesn’t only have to understand its own page performance, but also performance of their competitors. Some of you might be using Facebook Insights for checking your page stats, which provide some information about monitoring your own page only, and we have indeed integrated Facebook Insights. Socialbakers Analytics offers a more then Facebook Insights, we offer a detailed view on all of your competitors, and also seeing in detail on what content really works for you, and obviously our benchmarking features really help.
All Socialbakers Engagement Analytics features and updates are accessible for free here. For any questions, please contact our team and we gladly help you any queries you may have regarding the set-up and our products.
For example here you can see the evolution between BMW and Automobile category: For a while, BMW outperformed the Automobile category in engagement, but recently got down to 50% below the industry standard.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.