Due to popular demand at LeWeb, here is the study that our CEO, Jan Rezab, presented today live.
With a focus on social and digital media at the LeWeb’11 conference, Socialbakers reviews how well the innovators of the future are doing in social and digital media and how they compare to the industry and competitors.
It is more important to look at engagement as a whole rather than just the number of followers. A strong call to action makes for more engaging posts.
“Many companies believe that a successful social media strategy is simply about number of fans or followers or the number of tweets. We believe engagement of fans is the key to success. Measuring ROI across Twitter, Google, LinkedIn, and YouTube all in real-time, to be able to compete and beat competitors with user engagement is key.”
“From the findings, we see that companies need to think more about engagement and Google+. Little steps like posting once a day to Facebook will give optimal engagement. Companies need help understanding the data, what works and how they can improve.”
— Jan Rezab, CEO of Socialbakers
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.