Social and Digital Media Success – Which Major Companies Have the Best Social Engagement?

Due to popular demand at LeWeb, here is the study that our CEO, Jan Rezab, presented today live.

Social and Digital Media Success – Which Major Companies Have the Best Social Engagement?

With a focus on social and digital media at the LeWeb’11 conference, Socialbakers reviews how well the innovators of the future are doing in social and digital media and how they compare to the industry and competitors.

Top 15 Companies Using Social Media

Key Observations:

  • Google on Facebook has a 2× higher engagement rate than Facebook itself.
  • Facebook, BestBuy, Google, Nokia and Intel have the highest engagement rates in social and digital media.
  • Foursquare made the top 15 but has an unexpected low user engagement against its competitors.
  • Intel, Dell, Nokia, Foursquare, Facebook and Google are with engagement and adoption of Google+.

Top 15 Media Channels

Key Observations:

  • Techcrunch tops this list with nearly 2 Million followers on Twitter, more than Wall Street Journal and Forbes.
  • Huffington Post has nearly double the number of tweets than Techcrunch.
  • The majority of top media are early adopters for Google+.
  • The takeaway here is that the media has adopted quite well with using social media as a channel to broadcast news.

Top 3 Investors on Facebook and Twitter

Key Observations:

  • Of the 72 investors attending 44% are on Facebook, 39% on Twitter (with an identifiable handle) and 11% on Google+.
  • Top three investors on Facebook have a large number of fans but post minimal updates and are not actively engaging their fans.
  • Accel Partners leads the pack with the most number of followers on Twitter, nearly 7,000.

Top 3 Most Engaging Posts By Top Companies

It is more important to look at engagement as a whole rather than just the number of followers. A strong call to action makes for more engaging posts.

“Many companies believe that a successful social media strategy is simply about number of fans or followers or the number of tweets. We believe engagement of fans is the key to success. Measuring ROI across Twitter, Google, LinkedIn, and YouTube all in real-time, to be able to compete and beat competitors with user engagement is key.”

“From the findings, we see that companies need to think more about engagement and Google+. Little steps like posting once a day to Facebook will give optimal engagement. Companies need help understanding the data, what works and how they can improve.”

— Jan Rezab, CEO of Socialbakers

Staff Writer

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