How to take advantage of Socialbakers Benchmarking Feature [Today: Telecom Industry]

Do you realize the power of analyzing Facebook statistics for your business? With Socialbakers Engagement Analytics feature - Benchmarking, you can analyze and compare pages across all industries!

How to take advantage of Socialbakers Benchmarking Feature [Today: Telecom Industry]

Benchmarking is your best Socialbakers Engagement Analytics feature that helps you compare business performance of your company to the overall market. Marketers and industry analysts often look for benchmarks, which enable them to compare and contrast their own page on Facebook to the entire relevant industry across the globe.

Every two weeks we will bring you real business examples of using Socialbakers Analytics and we’ll show you how to use it to measure the performance of brands in the selected industry. Our focus today is on the Telecom industry.

In the Telecom industry, we compared Turkcell as the leading mobile phone operator in Turkey to the Telecom industry globally. The reports we prepared for you show what you are doing versus what is working for others in your industry.

Turkcell’s market growth is quite significant – the company has 34.1 million of subscribers as of June 30th, 2011. Take a look at the report 1 below, where you can see the similar trend going on. The growth of Turkcell’s fans significantly exceeds the global Telecom industry’s average with maximum growth of 3,373 fans in one day.

Report: 1 Comparison of the Daily Fan Growth of Turkcell and the Global Telecom Industry in the Past 30 Days (from November 7th – December 7th)

The report 2 shows the most engaging types of posts for Turkcell and compares them with the most engaging posts for the entire Telecom industry globally.

Here we can see what type of Turkcell’s activity had an impact on the fans engagement. Turkcell outperforms the industry almost in all aspects of social media activity except from posting albums.

Although the impact of posting albums is rather small now, Turkcell should not forget about this type of social media activity in the long run.

Report: 2 Comparison of the Most Engaging Post Types of Turkcell and the Global Telecom Industry in the Past 30 Days (from November 7th – December 7th)

In the third report, Engagement Rate in Time, we can see the declining trend in the engagement rate and the gap between Turkcell and the global Telecom industry to increase.

Report: 3 Comparison of the Engagement Rate in Time of Turkcell and the Global Telecom Industry in the Past 30 Days (from November 7th – December 7th)

If you are interested in benchmarking your pages, start using Socialbakers Engagement Analytics Pro!

Please sign up for our 14-day free trial to get started today.

Staff Writer

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