You have probably noticed, that great amount of our attention is set on social media engagement.
In doing a small data run, we are now bringing Facebook statistics of successful brands with the most engaging posts for you to learn from. We prepared a list of top 15 brands and, using our Socialbakers Engagement Analytics PRO, analyzed the content each brand posted on its wall during the period of last 30 days.
Posts with top Engagement Rate * contain messages as well as photos. Look at the brands in our rank and find out what strategy worked for them the most! The posts messages vary – from more creative to very “basic”, which are appealing to fans emotions. Simple words like: “Dream”, “Be Happy” or “Kiss” work obviously the most! The innovative version we like very much is the one from Skittles: “Wouldn’t it be great if school got cancelled because the roads were blocked with Skittles?”
All these findings come from Socialbakers Engagement Analytics PRO, which helps companies monitor both Facebook pages and Twitter profiles. If you want to find out what content is working for you or your competitors, definitely start your free 14-day trial now!
Table: Facebook posts with the highest Engagement Rate published by top brands in the period from December 10, 2011 to January 17, 2012.
*Note: Post Engagement Rate is a metrics used in Socialbakers Analytics, and it is calculated as the number of likes and comments divided by the number of fans on the given moment of the post.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.