Today, we decided to show you another great social media ranking that we monitor on Socialbakers - this time our focus is on Facebook statistics for the alcohol industry.
As probably many of you are aware of, if you are interested to compare or monitor specific brand or entire sector in social media, before facing the hassle of doing the search manually, check our statistics on Facebook, Google+, YouTube, and Twitter. You can sign up for 14-day free trial with Socialbakers Engagement Analytics PRO, where you’ll discover everything you need to know about your brand’s performance on Facebook and Twitter.
Right, now let’s have a closer look at top performing Facebook brands by the number of fans and growth statistics. Alcohol brands and beer in particular represent very dynamic and engaged sector in the social media. These brands’ positioning and campaigns are often linked with friends, joy or even luxury – associations, which trigger reasonably high engagement rates, as you may notice in our table below. Beer, very popular low alcoholic leisure time drink, leads the Facebook rank by fan base with: Heineken, Kingfisher, and Skol.
If you look at our growth graph, you can notice some beer brands (Budweiser Brazil) aggressively growing their fan base by more than 50% every month! If this trend continues, the positions in the general rank won’t be left unaffected and Socialbakers statistics will immediately reflect that!
We can also clearly see the trend in local markets, that local Facebook pages have a much higher Engagement then global pages, and as such the earlier move by Heineken to globalize their presence might have put them in the lead, but decreased their Engagement Rate across all markets by more then 75%.
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