Even the world’s largest marketer Procter & Gamble started moving advertising investments from traditional to social media.
Their CEO Robert McDonald said: “In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient.” It was probably the successful Old Spice campaign with 1. 8 billion free impressions that made Procter & Gamble change it´s mind.
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Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.