Even the world’s largest marketer Procter & Gamble started moving advertising investments from traditional to social media.
Their CEO Robert McDonald said: “In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient.” It was probably the successful Old Spice campaign with 1. 8 billion free impressions that made Procter & Gamble change it´s mind.
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Make sure you effectively define your audience by trying out free Facebook advertising. Watch out for special promotions that give out coupon codes that work as credit for your advertising on Facebook. Until then check out Analytics PRO – now even Analytics for Twitter!
What does it take to make an impact?
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