Who Won Sunday’s Super Bowl According to Social Media Analytics?
This year’s Super Bowl XLVI broke the record for being the most-watched TV broadcast in the U.S. history.
More than 100 million people watched the game between New England Patriots and New York Giants on TV. And fans on social media didn’t lag behind. Socialbakers Analytics PRO brings you an interesting statistics overview of everything that happened before, during and after the game.
Now, let’s have a look at each team’s social media performance metrics such as fan growth, engagement rate, and the most engaging post types in the period of February 4th to February 6th.
The New York Giants won and gained 65% more fans!
Although the Giants have a significantly lower fan base than the Patriots, the Super Bowl victory ensured 70,000 more Giants Facebook Fans than Patriots fans.
Giants were also more active in posting updates on their Facebook wall. Wisely enough, they posted more links and albums, two post types which are particularly powerful in driving high engagement among the fans. The results are visible in the charts below.
If Super Bowl started rewarding teams with the best engagement rate on social media, the New York Giants would also win the Socialbakers trophy. The graphs talk for themselves – engaging fans with photos, albums, links and updated statuses pays off. Especially when you are so successful!
The graphs were prepared using Socialbakers Engagement Analytics PRO, which enables you to compare two competing pages and see which one is performing better. Try it now with your brand and your competitor! There’s a link to: Free 14-day trial of Analytics PRO.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.