From now on, the new Timeline can be rolled back all the way to year 1000 A.D.. It seems that some brands have a bigger story to tell than Facebook expected.
Noone complained about the Facebook Timeline rolling back only to year 1800 until brands got on board. Some might say that there is no point in going so far into the history in the age of “here and now” but brands know that branding is not just about an appealing logo. It´s also about the history, the story and the community gathering around the company.
The U.S. Army and Navy, the Princeton University and the Church of Ireland are the most frequently mentioned examples of brands and institutions that felt too old for Facebook. But now they can create milestones that complete their story. Although some brands would need to reach even deeper into their history like the Church of Ireland:
The new Facebook Timeline for Brands puts more emphasis on content and storytelling, that´s why it´s so important to provide them with all the tools possible to create an engaging relationship with Fans. To start monitoring your Engagement Rate on Facebook and Twitter, sign up for a free 14-day trial with Socialbakers Engagement Analytics PRO.
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