Tweet and Retweet were in a boat. Tweet fell out. Who was left? Retweet.
This popular Twitter joke is genius because it already includes an incentive to Retweet it! Social networks are mainly about sharing and engaging with content that´s why Socialbakers considers the Engagement Rate as the king of metrics. We decided to share the formulas with you so that you could understand this important metric better!
The Engagement Rate measures how well your Fans interact with your content. The Facebook Post ER formula takes into account Likes, Comments and Shares of the post to the total number of fans at the time it has been posted. Then it gets multiplied by 100 to get the final percentage that expresses how well your brand is doing in engaging your Fans!
The Tweet Engagement Rate takes into account the Replies and Retweets of the Tweet to the total number of Followers to date. Then it´s multiplied by 100 as well to provide you with the percentage of your Fan base that´s interacting with your Tweet.
Sign up for a free 14-day trial with Socialbakers Engagement Analytics PRO to see how it works and to check out other Socialbakers metrics to understand how your brand is performing on Facebook and Twitter.
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Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.