Tweet and Retweet were in a boat. Tweet fell out. Who was left? Retweet.
This popular Twitter joke is genius because it already includes an incentive to Retweet it! Social networks are mainly about sharing and engaging with content that´s why Socialbakers considers the Engagement Rate as the king of metrics. We decided to share the formulas with you so that you could understand this important metric better!
Do you know the three things you should do on social in 2015?
The Facebook Post Engagement Rate Formula
The Engagement Rate measures how well your Fans interact with your content. The Facebook Post ER formula takes into account Likes, Comments and Shares of the post to the total number of fans at the time it has been posted. Then it gets multiplied by 100 to get the final percentage that expresses how well your brand is doing in engaging your Fans!
The Tweet Engagement Rate Formula
The Tweet Engagement Rate takes into account the Replies and Retweets of the Tweet to the total number of Followers to date. Then it´s multiplied by 100 as well to provide you with the percentage of your Fan base that´s interacting with your Tweet.
And This Is What We Love To Do With It!
Choose The Period You Are Interested In And Watch Your Engagement Rate Evolve In Time
Monitor Your Daily Engagement Rate
Benchmark Your Performance With Your Competition Or Industry
Check Out Your Most Engaging Week Days…
…Your Most Engaging Time Of The Day…
…Your Brand´s Most Engaging Post Types…
…And Much More!
Sign up for a free 14-day trial with Socialbakers Engagement Analytics PRO to see how it works and to check out other Socialbakers metrics to understand how your brand is performing on Facebook and Twitter.
What does it take to make an impact?
You May Also Like
Photos get the Most Engagement on Twitter
Now that every one of the roughly 500,000,000,000 Tweets ever published will be searchable, we wanted to examine a representative sample of 1 million branded Tweets to see what they would look like, and how they engage Followers.
How The Earth Hour Social Campaign Made a Real…
Social media is changing the world in many ways. One of them is by giving nonprofits the ability to reach more and more people. It provides a way for organizers to take local events and amplify their message online globally. Earth Hour, organized by World Wide Fund for Nature (WWF), is a great example of a local action going ‘viral’ and spreading across the globe.
