Easter is the 2nd most important candy-eating occasion of the year! So let´s have a look at three chocolate brands that have discovered the recipe to an effective Facebook marketing campaign!
These delicious milk chocolate cupcakes filled with smooth peanut butter sure know how to celebrate. Reese´s Peanut Butter Cups get into shape for each season! Visit their Fan Page to see this chocolate shaped into jingle bells or snowmen for Christmas and cute hearts for Valentine´s Day.
Reese´s also posted its new spring commercial to its wall with a straightforward message: spring is in the air with the new egg-shaped peanut butter cups. The last post I noticed on their Wall drives traffic to a HERSHEY site dedicated to Easter holidays via a Virtual Bunny Trail highlighting favorite Easter traditions, stories and tips. And you have to love their smart and funny Cover Photo – it clearly presents the product and conveys a festive mood in a playful manner.
Socialbakers also monitors User Activity so check out when Reese´s Fans engage the most with the egg-shaped Easter campaign (from March 4th to April 4th). In the graph below, you can notice that the highest activity takes place between 11am – 12pm, mostly during Tuesdays, Wednesdays and Fridays. This way, the Reese’s brand discovers when its fans are the most responsive and it can target its social marketing communication accordingly.
The Lindt Golden Bunny is celebrating his 60th Birthday this year by offering special Gold Bunny promotions in the weeks leading up to Easter. It has also launched a contest in egg hunting for a sweet prize of 10 thousand dollars!
Chocolate Facebook Fans can also play the Lindt Gold Bunny Game challenging them to catch as many Lindt bunnies they can, it´s really fun! What´s also intriguing are the last minute deals on Easter chocolate! They are actually holding an event called Midnight Madness today – it starts at 9pm and Lindt lovers have a chance to stock up chocolate up to 70% off until midnight in Lindt Outlet Boutiques.
Look at that, it seems like Lindt Fans can´t get enough of that chocolate judging from the User Activity graph below. They are exceptionally active and engaging on Thursdays around lunch and on Mondays and Tuesdays in the afternoon.So Lindt should post its most valuable content on Thursdays between noon and 2pm!
This season, Cadbury organized its first Cadbury Creme Egg Goo Games with the target to get as much goo out of the chocolate eggs as possible before Easter Sunday. Fans can choose from six different disciplines like High Splat, Triple Bump or Pole Yolk and the best scores get rewarded by fun prizes. You can tell that even English brands are excited about the London 2012 Olympic Games coming up soon!
And check out the fun they had making a mess in Covent Garden:
Cadbury Creme Egg Fans sure love Fridays because they can relax and hang out with their favorite chocolate! Cadbury can expect the most enagement on Fridays around 4pm but should definitely give it a shot and try to engage its Fans more intensively overall.
To see if your Easter campaign has been successful, when your Fans engage with your brand the most and much more – sign up for a free 14-day trial with Socialbakers Engagement Analytics PRO. We monitor and analyze your social media performance on Facebook and Twitter even during the holidays!
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