Webinars are a powerful content format for educating and engaging your audience, and their popularity is bound to increase. Educational content is the second most popular content format and marketing method used by B2B marketers.
However, it’s not enough to just create webinars. You can’t just expect people to sign up out of the blue and attend your webinar. You have to make an effort to promote it. The best way to promote your webinar is through social media. I have used social media to promote my webinars and it has resulted in impressive attendance; besides reaching almost a thousand people, I also generated 238 clicks for the link. Even the CMI study cited earlier found that 61% of B2B marketers have increased their use of social media for content marketing since the previous year. In this article, we are going to share 5 effective tips for promoting your webinar on social media based on the tactics that have worked for me.
#1: Use Visuals in Your Promotion
#2: Add a Clear CTA
When I hosted a webinar with PowerPost a few months back, I used social media and email marketing to promote it. For my social media promotion, I created an original image which included my photo and details of the webinar.
#3: Create an Engaging Landing PageWhen people click on your webinar link on social media, they should be taken to a landing page specifically designed for that webinar. This should be the first step before you start promoting your webinar.
#4: Optimize Your Landing Page for SharingBesides optimizing your landing page content and adding a teaser video, you should also optimize it for sharing. Since you want to promote the webinar mainly through social media, you need to get help from the people who are already interested in attending by getting them to promote it for you. This means getting them to share your webinar on social media and directing their network to your landing page.
Adding social sharing buttons on your webinar landing page is a simple, yet effective way, to accomplish this. These buttons can have a significant impact on the actions of people who visit your site. Optimizing social share buttons helped increase content shares by 200% for Upworthy. The same could work for your webinar landing page as well.
Once people finish registering for your webinar, you could encourage them to share the news with their followers on social media. There’s a good chance you could attract some potential attendees within their networks, increasing your registration rate.
In the following screenshot, you can see the landing page for a webinar hosted by Wave.video. They have included clear CTAs and eye-catching visuals, and beneath the CTA button, you can also see the social sharing buttons which makes it easier to promote the webinar instantly on social media.
#5: Run AdsFinally, you can further enhance the impact of your promotion efforts by running social media ads. Although, if you’re going to make the most out of these ads, you need to carefully design them with attractive visuals and compelling copy. And of course, you will need to target the most relevant people for these social media ads.
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