In the content marketing world, we dedicate an enormous amount of time and effort to create genuine, compelling, and valuable content for our blogs. We work tirelessly to come up with new, unique ideas for blog content that will keep our audiences engaged. It’s a struggle. Even seasoned marketers find it hard to come up with fresh content ideas week after week.
By repurposing blogs posts into new social media content, you can leverage the power of social media to help you reach new audiences and stimulate engagement from existing content. You can get all the benefits of fresh content without developing any new content. Interested?
Here’s how to make the most of your existing blog content by repurposing content in visuals for social media:
1. Identify top-performing blog posts
Alternatively, identify older blog posts that performed remarkably well at the time of publication or promotion, but dropped off your radar more recently. Dig into your Google Analytics data to find top posts based on traffic and conversions. Use social listening tools to identify the posts that garnered a ton of engagement and links to some of the major platforms. If you focus your attention on posts that have already proven to resonate with your audience, you’ll dramatically improve your chances of success down the line.
2. Dig for the social media content 'gold'
Here are a few ideas for pieces of content that perform well as visuals on social media:
- Quotes from industry experts and influencers
- Survey results
- Notable statistics from original research
- Bullet-point summaries
- Tool or resource roundups
- Hacks to common problems
- Step-by-step guides
3. Find simple visuals to reflect each main idea
If you’re not a professional designer, you might find this a little daunting, so here are a few of my favorite tactics for making things visual:
Visualize statistics and survey results in charts and graphs
Turning a small dataset into a simple line chart or bar chart is an easy way to create visual impact and make data more memorable. As you can see below, Coschedule regularly uses this tactic to share insights from their own research on Twitter. You can throw together a nice-looking chart in minutes with a visualization tool like Datawrapper or Beam.
When all else fails, turn to stock photos. They’re the quickest way to make eye-catching social media content on a budget. Search stock image sites for photos that match up with the general topic of your post, but don’t get too literal. The more abstract the image, the better.
4. Use on-trend design tricks to create an engaging image
For longer summaries, roundups, lists, or timelines, you might want to invest some extra time and effort and make an infographic. For simple quotes, tips, hacks, and statistics, or image creation couldn’t be easier. Simply head to your favorite graphic design tool, pop in your text next to your image, and pick a color scheme that will resonate with your audience (just like CoSchedule has done, below):
Design Trick 1: Use a high contrast color scheme to draw attention to keywords
Right now, color schemes are all about contrast. Especially in the noisy world of social media, high contrast color schemes are absolutely essential for helping us stand out against the crowd. Stay away from minimal, neutral color schemes and use bright pops of color in your social media images to command your readers’ attention. MailChimp has absolutely nailed this tactic in their Twitter images:
The internet has been around long enough that most of our readers are savvy enough to recognize stock photos from a mile away. Counter this by using stock photos as decorative design elements instead of core features of your designs. Use bright, trendy gradient overlays to stylize boring stock photos.
5. Make the most out of your social media content on multiple platforms
Here’s a quick rundown of the ideal image dimensions for the major social channels:
- Facebook Shared Image: 1,200 x 630
- Twitter In-Stream Photo: 440 x 220
- Instagram Photo: 1080 x 1080
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