Founded in 1987, Louis Vuitton Moet Hennessy (LVMH) is a global luxury brand company headquartered in Paris.
LVMH drives brand strategy for more than 60
luxury brands that are subsidiaries in 5 different industries covering fashion and
leather goods, watches and jewelry, fragrances and cosmetics, wines and spirits and
distribution. For the past 25 years, LVMH has been a top leader in brand strategy.
Currently, LVMH has more than 80,000 employees and 2,500 stores worldwide.
LVMH is at the forefront of integrating social media into their brands’ strategy campaigns. LVMH created
a corporate social media strategy that initially focused on integrating monitoring such as tracking a brand’s fan
growth on Facebook and following conversations about brands across multiple social networks. However, LVMH
still faced the need to understand how to best engage socially with their customers. LVMH needed to
recommend specific actions to their subsidiaries and then be able to measure each brand’s social effectiveness.
With Analytics PRO, LVMH can now measure the effectiveness of their social media efforts, provide actionable
insights to their subsidiaries and focus on tracking the best measurements for increasing overall engagement.
LVMH uses Analytics PRO to track social performance specifically. LVMH can now compare results by
benchmarking each brand’s performance against their competitors. Furthermore, LVMH is able to help each
subsidiary brand improve their social performance by sharing findings for their most engaging content.
The subsidiary brands have incorporated recommendations such as posting frequency and the best type of
content (e.g. videos and photos) to post.
“Socialbakers has fundamentally changed the way that LVMH plans, implements and optimizes
our social media and social marketing campaigns. Its technology saves us tremendous amounts
of time and resources because it quickly and easily helps us understand how to increase online
engagement, increase conversions and build loyalty with the most influential users.”
Group Digital Director at LVMH
Download full case study:
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.