Founded in 1876, Henkel AG & Co. KGaA, an international company, makes branded products for laundry and home care (Persil, Purex, Pril), cosmetics and toiletries (Schwarzkopf, Fa, Dial), and adhesives (Loctite, Ceresit, Teroson).
Most of Henkel’s
operations are centered in Europe, although its ownership of The Dial Corporation
gives it access to the US market. Henkel serves customers in more than 125 countries
from offices extending nearly everywhere but Greenland and Australia.
Henkel is serious about its social media initiative. With 10 Twitter accounts, 45 Facebook pages
and 8 YouTube channels, not to mention Flickr, LinkedIn and several other networks and blogs, the company
has a substantial investment in social networks to engage with customers. Henkel also has been diligent about
integrating all of these social media accounts for each of its brands for consistent branding.
The company’s Laundry & Homecare Business unit sought to understand into how each of its brands were
performing on social networks—not only looking at analytics for its own pages but also how the brands and
the business unit is performing against competitors.
Henkel’s Laundry & Homecare business unit will use Socialbakers Engagement Analytics Pro to monitor and
track all Facebook brand pages.
“Social Media is another tool in any marketers kit for expanding brand awareness and for driving
campaigns. It makes logical sense that we need to track and analyze how these programs are performing
through Facebook, Twitter, etc. Socialbakers has developed an application that makes
it easy for us to get sophisticated metrics on our performance through Facebook. I think any
company with a social media initiative needs to look at Socialbakers if they have not already.”
Global Digital Marketing Manager for Henkel Henkel AG & Co. KGaA
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