Black Friday campaigns get competitive every year, but this time you have an advantage! Below are the best Black Friday marketing campaigns from the most popular brands. This is your opportunity to get inspired and create a strategic Black Friday campaign to drive up your sales on the most profitable time of the year!
Here are our favorite Black Friday campaigns from the most notable brands:
GoPro: Be Generous and Offer Extras
When you offer something for free, it adds a sense of urgency, whether it’s for a limited time or a one time deal. And GoPro was quite smart with what they offered for free. With a rechargeable battery and an SD card, their customers were able to use their GoPro right away! So if you’re feeling generous, think of ways your extras can add more value to your customer’s experience.
Fenty Beauty: The Tagging Approach
Fenty Beauty engaged with their audience by encouraging them to tag them in their photos two days before Black Friday. With thousands of posts that appeared on Fenty Beauty’s tagged feed, they ended with a total number of 160.9k interactions on this post — all organic. Although this can be a great way to see how your audience uses your brand personally, it can help you strategize different ways to interact with your audience directly.
Keep in mind: it’s essential to stay in line with platform regulations. There are many restrictions on how brands are allowed to encourage people to comment, tag, or like. Find out more on how to manage your social media responsibly and like a professional.
IGN: Use Your Cheeky Humor
If you’re feeling creative and unconventional, don’t be afraid to go for it. Understanding your audience can lead to higher engagement for your brand. You can be surprised how relatable your audience can be to you.
American Eagle: Encourage Them to Come into the Store
You can save a logistics nightmare during this season by persuading your customers to come into the stores. However, if you’re focusing on your online goals, you can even suggest to your customers an in-store pickup. And you’ll never know, maybe your shoppers will end up buying more stuff while there!
Need more post ideas to encourage your customers to shop in your store at midnight? Discover thousands of campaign ideas with our Black Friday content tool.
Sephora: Scale Up Your Products & Host a Contest
If you’re offering a new exclusive product, why not take it a step further and make a contest out of it. It can be as simple as telling your followers to tag their best friends in the comments below. It will keep the engagement high, and the winners will be able to boast about it to all their friends and family.
Alo Yoga: Align Your Campaign with Your Mission
Adding a mission or a cause to your purchase adds more value to the customer experience. Whether it’s supporting an initiative, donating to a charity, or forming a community, a Black Friday marketing campaign like this can bring you closer to achieving your company goals.
We can help you get started with our free Black Friday content tool, which has over thousands of campaign ideas for this season— so start planning and get inspired!
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