In Socialbakers, we get this question very often. So what metrics should you look for when evaluating your social media ROI?
In Socialbakers, we get this question very often: What are the most important metrics in social media? What defines the social media ROI? We determine the return from social marketing based on user engagement – the more users engage with your brand´s content, the better. We created an engagement metric based on that called the Engagement Rate which we monitor across Facebook and Twitter in our Analytics.
This applies to Facebook, Twitter, Google+, LinkedIn and in a way to YouTube too (where a view can also be counted as a form of interaction, we will cover this topic later).
Companies out there focus too much on sending their content, but often forget to engage with their fans and do proper social customer care (aka “social care”). Companies should be looking at metrics such as the Response Rate to see how often they actually respond to their fans. On June 20th, we will elaborate on this significant topic. Oh, and isn’t LeWeb London coming up? Stay tuned! :)