It’s hard to believe that Instagram Stories are less than two years old and have already surpassed 300 million daily active users. Instagram Stories are a great channel for increasing brand awareness organically, and can give your audience a more humanized view of your brand. It might seem like ephemeral content can be a wasted effort; especially when you have to do it regularly and often, but it’s pretty easy once you narrow down what works. We collected 7 Instagram Story ideas that are both simple and effective for any business.
Why should marketers use Instagram Stories?
Now you’re slightly more convinced, and you wouldn’t believe how easy it is to get creative and have fun with Instagram Stories. They already come with a ton of features such as adding hashtags, multimedia content, and polls. So here are 7 simple Instagram Story ideas with some real life examples.
1. Ask your community to contribute to your Instagram Stories
What can you do?
Ask your fans to play with your images or wear your products and use their own images as slides in your Instagram Stories. You can also mention the people who have tagged or mentioned your page and thus, generate more engagement on their part.
A great example in this case comes from Lelograms, a minimalist jewelry designer that successfully uses UGC in their campaigns for Instagram Stories.
What made this Instagram Stories campaign successful and what can we learn from it? The first slide of the story comes with a Poll: “Do you want to draw together?”, with the answers ‘Yes’ and ‘Maybe’).
Here are some of the results from their campaign:
2. Use Instagram Story polls to learn about your audience
They allow marketers to quickly and effectively engage with their followers and we all know how important engagement is for a social media marketing strategy. If you already have an active audience, the polls feature can prove to be quite effective for your strategy and it can get you great results. Take for instance, Airbnb.
3. Create Instagram Story wallpapers for your community
In short, wallpapers enable you to create content with purpose - they are easily digestible and shareable. Your followers may be apt to sharing it with their audiences. For instance, follow Socialbakers Instagram, and you’ll see how wallpapers are used to share the latest developments in social media. This is just one use of wallpapers, but this can help you repurpose other branded content. Here’s an example from my own Instagram profile:
4. Encourage your community to ask questions and answer them with Instagram Stories
You can do this through asking your audience to ask questions and answer them through your stories. It can certainly prove to be beneficial for your ongoing campaign for several reasons. Firstly, you show your audience that you care about them. Secondly, you get to answer their questions - which likely might address what could be on more than one person’s mind, and thus provide valuable content. Thirdly, you get to grow as an expert or a trusted authority in your field.
Tip: For a maximum efficiency, try to find out which day drives the maximum engagement rate based on your industry and audience. To better understand how Instagram works and what works on Instagram at the same time, try following some great accounts and learn as much as you can from them. Here’s a list of 25 publishers to follow.
5. Use "Tap to Type" and finish with a "Swipe Up" story
Here are some examples:
6. Use "Highlights" to keep your Instagram Stories on your profile
Instagram Stories Highlights are curated clips that you can group together and let them live on your profile for as long as you wish. They will appear right under your profile name, on top of your feed, and thus, be easily accessible to your audience.
7. Instagram Stories Ads
For instance, Bannersnack comes with many templates that can inspire your own work or allow you to design your visuals based on actual professional designs. You can design your stories with this tool and give them a true professional look. And with a single-click of a button, animate your static visuals.
However, implementing these ideas are just one part of the equation. You need to understand how your Instagram Story performance is contributing to your overall Instagram marketing strategy. Check out these 5 Instagram tools every social media marketer needs to step up their game.
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