To successfully launch a product, you need to get people excited and build buzz around your product. We are going to show you 7 effective tactics to build buzz for your new product using social media.
1. Release Behind-the-Scenes Videos
For instance, Wendy Nguyen - YouTuber and fashion blogger with nearly 665,000 Subscribers, helped promote Marissa Webb's Fall 2017 Collection. During New York Fashion Week, Wendy posted a behind-the-scenes video giving her community backstage access to the making of Marissa Webb’s look-book. The YouTube video was able to successfully create buzz and generate excitement for Marissa Webb’s Fall 2017 Collection, garnering more than 45,000 video views and 1,000 likes!
2. Create Mystery Around The ProductCreating mystery around your product on social media is another great way of creating buzz for your product launch. It’s a guaranteed way of building excitement and generating enthusiasm within customers. OnePlus, a mobile company, wanted to launch their new variant of OnePlus 6. Without revealing anything about the product, the company just posted the number of hours left before launching the new product on their Instagram page.
The screenshot below shows that the post received more than 60,000 likes and hundreds of comments from their followers. Without giving any actual details about the new mobile, the company successfully managed to create buzz just before the launch of the product.
3. Run Ads on Facebook or LinkedIn
4. Team Up with Influencers
You must identify relevant and suitable influencers for your product’s pre-launch event. You can use various tools and platforms to find relevant influencers. Always ensure to find and collaborate with the influencers whose personalities align with your brand and product. For example, to create a buzz around their new product, Clinique teamed up with men’s fashion and lifestyle expert Alex Costa. He posted an image on Instagram talking about the new product, with the hashtag #CliniqueForMen. The post definitely helped create a buzz around the new product, as it successfully generated nearly 4,500 likes.
5. Organize Giveaways and Contests
6. Create Educational and Informational Videos
7. Take Pre-Orders
Wondering when to start taking pre-orders for your new products? If you have decided the price of the product, you can go ahead and start taking pre-orders. Here’s another example from Coolest Cooler. The company is creating buzz by taking pre-orders. You can implement this method even if you are not selling a physical product.
Are You Ready to Create Some Buzz?
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