This time about coffee and donuts distributors.
Today, we bring you a direct comparison of world’s two biggest coffee and donut distributors. We all know very well how good these two are at serving caffeine, but how good are they on the field of Facebook? Let’s take an insider look.
First of all, there’s a huge difference in the number of fans. Starbucks takes the lead with their terrific 15 million fans. Dunkin’ Donuts’ 2 million seems like a joke right there. More than seven times more for Starbucks, that’s a difference that hits you in the eye. Look at the development rates generated by the Facebakers.com Analytics tool (Starbucks being violet while the green color belongs to Dunkin’ Donuts):
You’d say the reason might be hiding in the fact that Starbucks is a worldwide corporation while Dunkin’ Donuts might not be. That is not true, though. The number of countries where these two coffee giants operate is fairly similar. So what could make the difference? Starbucks might be a bigger love brand than Dunkin Donuts but it also is their Facebook attitude.
So what’s wrong with Dunkin Donuts?
Dunkin Donuts doesn’t use that many calls to action as Starbucks does. People feel no need for writing on their wall (both companies have their walls unlocked), as seen in the following chart:
Why is that? A possible explanation is the frequency of the company’s posts as an experienced observer will notice in this graph:
The difference between violet (Starbucks) and green (Dunkin’ Donuts) is not huge at all, but it might make the deciding difference. Can you feel how much more violet you see in comparison with green?
Power of custom tabs
Both companies have realized it’s not the wall what has the biggest potential to employ one’s interest. Dunkin’ Donuts have set a Video Contest as shown on one of their tabs trying to reach for some creative feedback from their fans. This will definitely bring them a lot of attention and we might see a steeper rise of fans in the near future. Starbucks, on the other hand, have a special application called Starbucks Card, which lets you see your card balance online, as well as view your loyalty rewards! It is too bad that this feature is for the US customers only.
It is definitely a tough thing for Dunkin Donuts being compared to one of the biggest brands on Facebook. Still, we think that they have a huge potential and could do much better on Facebook.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.