Every year, brands spice up their social media content to commemorate Halloween - the spookiest time of the year! This year we trick-or-treated for some of the most successful social media campaigns to highlight holiday best practices any brand can follow. Learn who did it best and get quick tips for your next campaign.
Here are our top Halloween content picks:
Food Network: Theme Up Your Sweet CreationsThis BOO-tiful Halloween cake caught a massive audience on Facebook with over 140,000 shares and 71 million views in just five days. Food Network is known for posting hundreds of food recipe videos through their social media and they have probably created countless cake-making videos. The only difference with this cake was that they simply added a “ghostly” touch.
Lush Cosmetics: Get Spooky ScaryJust a week before Friday the 13th, Lush jumped-started this season with a haunting sneak-peek of their Halloween limited collection. With a total of 3.9k interactions within two weeks, they were able to reach their audience organically with a thrilling post of a beautifully manicured hand covered in their featured product.
Wish: Take a Step Away from Promotional Posts - Add a Personal FeelHalloween is the time to show off your decorations, but when it comes to shopping, you are bombarded by flashy Halloween campaigns. Wish, an e-commerce giant, posted a homelike photo of a child’s decorated bedroom and it reached a total of 3.3k Facebook reactions in less than a week. There was nothing corporate about this post – no flashy discounts or promo codes. Just a child’s bedroom who loves their Halloween bedsheets (and their dog). You can be surprised on how relatable a post of a normal photo can be to a family celebrating Halloween.
Boohoo: Show Off Your Wicked Humor (With Memes)If you think today’s generation can have a whole iMessage conversation with just memes, some companies are including memes in their social media marketing strategies. This UK-based online fashion retailer generated an organic total of 9k interactions with this cheeky Halloween post.
Walt Disney World: Taking Audiences Behind-the-ScenesWalt Disney World has taken a creative approach to Halloween on Facebook. In fact, their one of their best-performing Halloween posts received nearly 240,000 Total Interactions, outperforming all of their other posts for the entire year. The post was 100% organic which illustrates how strongly the content resonated with their audience. Just imagine what would have happened if it was promoted!
Hershey's: Sinking Their Teeth into DIY VideosWe can't talk about stellar social media campaigns without mentioning an FMCG brand - Halloween is their time to shine! Compared to other FMCG brands, Hershey's' Halloween post came out on top with nearly 10,000 Total Interactions on Facebook.
Urban Decay: Calling all Ghouls and GalsA popular trend among beauty brands has been to create Halloween makeup tutorials, which is a great way to highlight the seasonal relevancy of cosmetics while giving audiences content that is useful to them. Urban Decay, went on a similar (but different) path which earned them a spot as one of the most engaging beauty brands during the Halloween season.
Tapatio: Sugar, Spice, and Everything SocialChances are when you are thinking about Halloween brands, the Californian hot sauce, Tapatio doesn't come straight to mind. Tapatio always turns up the heat for Halloween and finding creative ways to get their brand in on the conversation.
The TakeawayLike any holiday season, Halloween gives marketers tons of creative freedom which can help draw attention to their brand during the busy season. While some brands can draw a strong link between their product and Halloween, other brands don't have it so easy. Nevertheless, there is tons of room for creativity here, as shown by these featured brands. Use the holidays as a way to have fun to get in on the conversation and take your audience behind-the-scenes.
If you know that your holiday content is a great fit for your brand, and you are hungry for inspiration be sure to browse through the largest social media content library - free!
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