What Facebook should guarantee to marketing and media companies

We would like to create one simple list – it would be a set of guarantees that Facebook should guarantee to brands on a long-term basis. Of course right now, we know that Facebook is growing, and that many companies thus decide to raise it’s marketing spend on Facebook. But would we be able to justify entire websites and all campaigns moving to Facebook, or bigger portions of them? Well, not unless you’re P&G or Unilever globally, and if you are not, you can not predict.

This is why we would like to set a list of guarantees that would be sent and confirmed by Facebook, have this signed by marketing companies and agencies around the world and create buzz around it.

We can start with the first 10:

1. Your fans will never get deleted from your page by Facebook (unless you are breaking the law)
2. You will always have access to communicating with your fans through the newsfeed
3. You will always be able to change the profile picture
4. You will always be able to change the default tab for non-fans
5. You will always be able to add new tabs
6. You will always be able to create Facebook pages
7. You will be able to create Facebook applications
8. Applications will be able to access detailed information upon users consent
9. Applications will have access to inviting users
10. Applications will have access to publishing the newsfeed

So help us spread this message – share this on Facebook (openly), share this on Twitter. Send this over to your Facebook sales reps and let’s try to catch the buzz around. In order for us to do more for Facebook and advertise more, well there are just a few things we’d like to see. Wouldn’t you?