Unwrap the most exciting holiday trend reports on social media last year — more exclusively, from @OfficialSanta’s followers from the UK.
Access all holiday trend reports and infographics that contain discount trends, giveaways, top Christmas commercials, and much more. Having this data can give you all the information you need to create the ultimate holiday social media campaign.
Joy to the World of Santa Followers
These industries make the most sense when it comes to gift-giving. Any beauty product, home-living item, or a piece of clothing is a classic gift for any family member. M&S, Top Shop, and Tesco are great brand examples because shoppers can find the perfect gift at an affordable price.
For example, M&S launched this month’s campaign, #gojumpers, which includes a video of talented dancers performing the trendy “shoulder roll” in M&S Christmas sweaters at holiday parties. Starting a catchy trend can get you the visibility and engagement you need for this season.
The Magic of Giveaways
The competition may be high during this season, but as long as you develop a clear analysis of your audience, you can optimize the right engagement.
Driving Prices Down for Christmas
January is the time when people go back to work and spend less money. Yet, brands use this chance to discount their products, even further, and to make more room for new products. But as a shopper, maybe the best time to go shopping would be after the busy holiday season.
It’s a Holly Jolly Christmas Ad
John Lewis & Partners collaborated with an iconic singer, Elton John, to create a video of a special Christmas gift he received as a child. It attracted over 13 million views on YouTube and contained a powerful message — “Some gifts are more than just a gift.”
The TakeawayFollowing these holiday marketing trends from last year can help marketers discover new strategies for holiday campaigns. You will be able to create an engaging holiday post as long as you put in more time into research.
Need more data? We have all the holiday trend reports and infographics you need to create your best holiday campaign this year.
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