A Marketer’s Guide to Facebook Metrics

A Marketer’s Guide to Facebook Metrics

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This whitepaper will take you through the most important metrics you can find on Facebook, explain their different meanings and uses, and give you some hints on how to perform better on each of them.

The document clearly describes the difference between private and public metrics, the advantage of competitive intelligence and benchmarking, and where to find this information.

You will learn

  • The full range of the most important Facebook metrics and their uses
  • What you can find in Facebook insights
  • The added value of using a professional social analytics tool

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