Different brands have different goals on social. This study shows how different industries find the right balance between the three key components of the social media workflow:
- Publishing Content
- Responding to your community
- Advertising your Content
… and how it results in different strategies and KPIs.
After reading this you will understand which KPIs to use based on your primary goal.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.