Social media marketing has become mass media marketing. Most brands today know that to spend their advertising budget efficiently they have to build their marketing strategies with a social first mindset. Unlike traditional marketing, social media is a lot more measurable, it is driven by data, but it is also fast in pace. What can advertising agencies do to keep up with what’s required from clients and secure their future in a market focused on social media?
In this paper, we take a look how agencies can leverage marketing technology and data to strengthen their creative pitches and maximize their clients’ advertising investment.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.