Amazon has grown into one of the largest e-commerce retail brands we know today, operating in the United states and 45 other countries. They have been able to create a human personality for their brand, which is essential for any online company – allowing them to overcome the limitations of digital communication.
Amazon has developed platform-specific themes to communicate with their target audiences. Through the use of humor and incorporation of current trends, the retail giant has been able to create a community and build an authentic image for their brand.
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