You know that today you’re competing with dozens of other professionals. To stand out from the rest of the pack and get discovered by more brands, you’ve got to re-think how you’re marketing yourself as an influencer in 2018.
More and more consumers are seeking out reviews and trusted voices when making a purchase decision, and that creates a huge opportunity for influencers and brands to team together to communicate powerful stories that can create an authentic connection with audiences. Though, this development brings new challenges...
If you want to grow your position as an influencer, be discovered by iconic brands, and continue to build a devoted audience, then how you market yourself needs to change. Here are two things you can do right now to stay ahead of the curve and get found by more brands.
1. Optimize Profile Biographies to Increase Your Visibility
- Upgrade your Instagram Profile to Business to be discovered
- Your profile photo should have your face
- Your biography should include your interests
- List the countries that you are active in
- Provide your website and other social profiles
2. Amplify Your Content on Instagram
Recently, Instagram launched clickable hashtags and profile links for biographies. Take advantage of this new feature and include hashtags to show brands that you stand behind a particular movement, topic or something trending in the industry.
Another way to increase your odds of being found is to enhance the descriptions of your posts and cross-promote your other channels.
- Reference other social profiles and your website with links
- Use location tags in the majority of your posts
- Give the story behind the post and use hashtags to make it obvious what the post is about
- Post regularly
3. Be Authentic and Work on Building Loyal Audiences
We know that buying Likes on Instagram followers can be tempting, but it is one of the worst tactics you can deploy as an influencer. Short-term tactics and cheap tricks cannot help you achieve wider business goals for several reasons. You will not be able to earn the engagement and following you need to deliver results to your clients. After-all, it’s not about the size of your audience, it’s about ensuring that you have an engaged community because you’re speaking to the right audience. You will not be able to guarantee engagement to your clients if you can’t rely on your followers, and what’s the point if these profiles have no interest in buying their product or service?
Not to mention, you don’t have to be a Private Investigator to quickly see if your followers and those interacting with your content are authentic. Clients can quickly discover the truth. Authenticity is key for 2018.
This is great news for influencers that have built a loyal following and want to monetize on the power of their influence on social media. That means influencers will need to optimize their profiles, similarly to the way businesses have through SEO, but in the social media landscape this trend is called Social Media Optimization (SMO). Following the strategies above will help influencers be found by brands more easily through search, quickly reveal where they are located, who their audiences are, and whether they would be a good fit for an influencer marketing campaign.
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