In this study, we look closely at customer care metrics and posting strategies from the lead-up to and aftermath of Black Friday, and see how certain smarter social marketing techniques can help drive revenue for retail brands.
You’ll find:
- How customer care demand rose in the days leading up to Black Friday and how brands handled (or didn’t handle) the heightened demand
- The growth of Black Friday mentions across Twitter and Instagram
- Which brands were most popular over time
- The change in Post-boosting strategies leading up to, and during, Black Friday
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.