In the midst of the economic and global health crisis brought on by COVID-19, marketing teams across the globe have dramatically altered aspects of their social media strategy to meet the rapidly changing needs of their organization and their audiences.
Socialbakers has partnered with HubSpot to analyze a vast amount of social media data, uncovering crucial insights on how the world’s largest brands have both successfully and unsuccessfully approached social media during 2020.
The trends uncovered in this report will help readers formulate a winning social media marketing strategy in times of uncertainty and crisis. Some of the insights include:
Before Socialbakers, Chushi worked at an early stage SaaS startup in silicon valley as a marketing generalist. At Socialbakers, he works as a content marketing specialist.