Buyer personas are core to your marketing strategy. They tell you who you should be focusing on reaching, and that information is invaluable because knowing your target audience is key to content marketing.
The Basics: Demographics
Their Interests and Affinities
Which Influencer They Follow
Overall, this information will prove invaluable to you in determining where you should focus your efforts in contacting potential clients and customers.
When They Are Online
Not sure where to get all this data? Try connecting your digital data in one place for a clearer picture.
Content They Love
If you don’t quite know how to go about building their newsfeed, a good place to start would be looking at the affinities and interests you added to your persona template.
Their Goals and Frustrations
Put yourself in their shoes and fill in the bio section on the template, and add a quote. This should be a reflection of your persona, in their tone of voice. Consider what circumstances have led them to consider your brand, their buyer’s journey, and which stage of the journey they are in now. Last, but certainly not least, give your buyer persona a name!
If you haven’t downloaded your free buyer persona template yet, now’s your chance! Give it a try.
Where to Get Your Data
Check out our comprehensive guide to personalized marketing on social media for everything you need to know about taking your social media strategy to the next level.
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