Articles by Jacob Porteous

33 Must-Have Content Creation Tools Every Brand Needs image

33 Must-Have Content Creation Tools Every Brand Needs

Content creation is harder than it looks! But in our digital and visual era, if you’re not putting out great content regularly, you’re losing your audience and conversions.But content creation can be a time-consuming process without the right tools - that’s why we’re here to help! Check out this comprehensive list of the best content creation tools and software.

Marketing
Top 10 Youtube Influencers Every Brand Needs to Know image

Top 10 Youtube Influencers Every Brand Needs to Know

While Instagram has become the quintessential platform for influencers, it was the beauty gurus, shoppers, comedians, pranksters, and travel vloggers of YouTube who paved the way early on - and it’s still a strong platform for influencers and content creators.Here are our picks for the top 10 YouTube influencers brands need to be watching and collaborating with this year.

Marketing
Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing image

Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing

Facebook audience insights is the bread and butter of any digital marketing campaign..But building a successful ads campaign is more complicated than simply diving in, as errors and poorly researched decisions can quickly deplete your budget.To be successful, you will need to make the most of the tools available to you. Do you stay native? Or should you branch out and invest in paid solutions for your social media management?Read on to find out:

Marketing
8 Killer Tips for Better Social Media Community Management image

8 Killer Tips for Better Social Media Community Management

As a social media community manager, what can you do to help drive business success? One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long-term.A strong community becomes a place where customers interact not just with your brand, but with each other - working as free word-of-mouth advertising and a great source of positive reviews.But a social media community doesn’t just spring up overnight. It takes time and hard work to build one. As a social media manager, you’ll have to set up a plan, track the right metrics, and get commenting to get the ball rolling.Luckily, we’re here to help with these tips and tricks for social media community management best practices.

Social Customer Care
How to Ace Social Media Collaboration: An Enterprise Guide image

How to Ace Social Media Collaboration: An Enterprise Guide

Managing social media is a complex process for any business. But it's especially complicated for enterprise brands who have multiple social media teams scattered across different offices all around the world.As a person overseeing your company's marketing activities, how do you bring all of these teams together and facilitate cross-department collaboration to reach targets?Read on to learn how to set up your social media teams up for success with hands-on social media collaboration tools and tips:

How to
Starting Off Right: Better Top of the Funnel Marketing image

Starting Off Right: Better Top of the Funnel Marketing

Tradition dictates that acquiring and converting new leads from top of the funnel marketing is about ten times more expensive than it is to convert leads you already have.But does it have to be?Optimizing your top of the funnel marketing can cut your costs dramatically and help you reach the right audiences every time.

Marketing
Target Audience Analysis: Everything Digital Marketers Need to Know image

Target Audience Analysis: Everything Digital Marketers Need to Know

As a brand, you want to be reaching the right people.Target audience analysis is a central component to any marketing strategy, as it gives you an informed view of who your audiences are, who your audiences are not, and, equally important, audiences your brand could be reaching out to with a few tweaks to your strategy.But what exactly is audience analysis? How do you go about it? We’re here to help you get started with this guide.

Marketing
Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers, What’s Best for Your Business?

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Marketing
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