Articles by William Miller

How to Protect your Brand’s Social Media Account image

How to Protect your Brand’s Social Media Account

We’ve all been a witness to worst-case scenarios. They explode in a brand’s face, appearing in embarrassing headlines, all over the internet –– from social media marketing websites, to major newspapers. In their wake, a brand’s reputation can be grievously hurt and their social media team humiliated. These stories don’t just serve as comedy (or tragedy), they also serve to remind us of the importance of how your brand handles internal access and general damage control.

Marketing
Socially Devoted: Social Care Excellence on Facebook is Now the Standard image

Socially Devoted: Social Care Excellence on Facebook is Now the Standard

The Socially Devoted results are in for Q1 2014, and they are pretty exciting! On Facebook, for the first time ever, the average response rate for brands worldwide is 65%. That puts the average brand in line with our well-established Socially Devoted standard, which advises brands to have at least a 65% response rate to user questions.

Social Customer Care
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