The Evolution of Social Media Metrics image

The Evolution of Social Media Metrics

As social media strategies and methodologies have evolved, we’ve seen a similar evolution in how brands and agencies develop their social measurement frameworks. In the first few years, a lot of the focus was around ‘Fans’ and ‘Fan growth’ reflecting the ‘gold rush’ ethos that organic reach was relatively generous, and simply by having a large fan base, it would provide free exposure to a large part of the customer segment.

Marketing
5 Social Media Marketing Challenges Your Native Tools Won’t Solve image

5 Social Media Marketing Challenges…

As a social media marketer, you have been doing your best to establish a strong social media presence for your company using platforms' native tools. However, you have soon discovered their limitations and learned that to keep delivering results you're going to need something more. See how a robust social media analytics tool can address those needs, like gaining competitive insights, discovering the optimal publishing time, choosing the right posts to promote, and more.

Marketing
Why FMCG Brands Won the 2016 Social Bowl  image

Why FMCG Brands Won the 2016 Social…

Every year sponsors eagerly prepare their marketing campaigns for the biggest American football event of the year. Big game advertisers have masterfully used social media in tandem with their television commercials, using their content to prolong hype and raise awareness. To find out who won the Social Bowl - we compared engagement from official FMCG and Auto sponsors to see which brands took home the trophy!

Marketing
6 Pinterest Updates Marketers Need to Know from 2016 image

6 Pinterest Updates Marketers Need to…

Every month, Pinterest is accessed by over 150 million people, 55% of whom use the platform specifically to find or shop for products. This offers great potential for marketers to creatively display their products to an already engaged audience that are willing to buy. We've reviewed the most relevant Pinterest updates of 2016 to help you thrive on the platform.

Marketing

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