Guide to Improving Your Facebook Advertising Strategy image

Guide to Improving Your Facebook…

Facebook is undoubtedly the most popular channel for social media advertising. Today, it is being leveraged by 6 million businesses who are actively trying to win the attention of over 2 billion users, mainly with the help of paid content and ads. These numbers alone show just how competitive Facebook marketing is, and the platform's recent Q3 2017 Earnings report indicates this trend will only intensify, making it more challenging for marketers to stand out in their audiences' News Feeds.

Why Marketers Need to Think About "Chatbots" Now image

Why Marketers Need to Think About …

People are chatting about chatbots. They are the new shiny toys of digital media and have everyone scratching their heads, wondering how they can incorporate this new technology into their own marketing strategy. While these AI-powered talking machines have been slow to catch on, they have a huge potential to change the entire social media landscape. Here's why you should be thinking about chatbots sooner rather than later.

The Cannes Lions 2017 Debate: Creativity Versus Efficiency image

The Cannes Lions 2017 Debate:…

While some guests left the Cannes Lions International Festival of Creativity, the advertising world's annual celebration of groundbreaking campaigns, feeling inspired, others left wondering if they will be returning next year. It's now more important than ever before for marketers to prove the business value of their efforts and spending. Gaudy productions with no direct ties to business gains are on the way out, while digital campaigns are on their way in. Read on to find out how social media is changing the advertising world.