Socialbakers CEO: Successful Influencer Strategy Starts With Your Audience

"What is the digital version of word of mouth?"

Everything You Need to Create Successful Holiday Marketing Campaigns

Holiday marketing campaigns are a bit special for marketers because they can bring huge revenue, but they can also bring disappointment, low ROI, and wasted budget. As with almost everything in life, successful holiday marketing campaigns are all about the planning. All the best holiday marketing has great planning in common, whether it’s for Christmas, Halloween, Black Friday, Easter, or any other seasonal advertising campaign.Great marketers plan and strategize, measure and adjust, making full use of all the tools at their disposal. They prepare early, keep an eye on trends, and identify, captivate, and nurture the right audience with emotional, personalized content. Some brands are very successful with their holiday advertising campaigns and others not so much. If you’re planning a  Facebook Christmas campaign or an Instagram Halloween campaign, then read on to learn how to plan a stellar holiday social media campaign that gets the business results you need.

Top 100 Most Checked-in Airports Around the World

How many of the Top 100 Most Checked-in Airports on Facebook have you been to?

From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know

How to Get the Most Out of Social Media Influencer Campaigns

Brazilian marketer Pedro Octavio Alvim Cassamiro talks to us about working with social media influencers and how to get the very best results out of influencer collaboration.

Your Guide to Social Media Competitive Analysis

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market.Getting the edge over your competitors is absolutely essential if you want your business to succeed, but that’s easier said than done - just knowing who they are and what they sell isn’t enough to beat them.This is where social media competitive analysis and competitive intelligence come in.What exactly is social media competitive analysis, and how do you collect the relevant intelligence? How do you use it? Read on to find out.

The Best Times to Post on Social Media Based on Data

“When is the best time to post on social media?”The short answer is: whenever your audience is most active and therefore most likely to see and engage with your content.But in reality, it’s a big question. One that needs to be broken down a little more. There is no “best time” to post on social media as a whole. Instead, you need to think smaller. Ask yourself when is the best time to post on Facebook? When is the best time to post on Instagram? Or Twitter, or LinkedIn.Each individual platform will have different optimal times for publishing, but figuring out when those are can be painful. That’s why we’ve taken time to look at this data.Read on to learn when the best time is to post on social media, for each platform!

Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing

Facebook audience insights is the bread and butter of any digital marketing campaign..But building a successful ads campaign is more complicated than simply diving in, as errors and poorly researched decisions can quickly deplete your budget.To be successful, you will need to make the most of the tools available to you. Do you stay native? Or should you branch out and invest in paid solutions for your social media management?Read on to find out:

Target Audience Analysis: Everything Digital Marketers Need to Know

As a brand, you want to be reaching the right people.Target audience analysis is a central component to any marketing strategy, as it gives you an informed view of who your audiences are, who your audiences are not, and, equally important, audiences your brand could be reaching out to with a few tweaks to your strategy.But what exactly is audience analysis? How do you go about it? We’re here to help you get started with this guide.

How Social Media Audiences Reacted to the State of the Union Livestream

Last Tuesday, Donald Trump gave his first State of the Union Address. The speech was not only broadcasted on television networks across America but was also streamed Live on Facebook. Using Live video analytics we were able to get a detailed look into audience interactions and the results are telling. Find out how Facebook audiences interacted with the historical moment in real-time.