Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers, What’s Best for Your Business?

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Marketing
The Grammys Unleashed: How 10 Nominees Perform on Facebook and Twitter image

The Grammys Unleashed: How 10 Nominees Perform on Facebook and Twitter

In celebration of the 56th Annual Grammy Awards we take a look at how some of the nominees performed on Facebook and Twitter. Did Justin Timberlake or Rihanna gain more Fans and Followers after the nominations? Or Taylor Swift? Who was more excited about being nominated? Read on for a social media review of this year’s Grammys!

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Setting Things Right: Justin Bieber Does Not Have Fake Followers image

Setting Things Right: Justin Bieber Does Not Have Fake Followers

This headline is a generalisation designed to grab your attention. Is is 100% correct? No, but we've been seeing a lot of that lately. Last week, the media stated that, based on a report by Socialbakers, 52% of Justin Bieber´s 37 million follower base on Twitter is fake or inactive. We'd just like to clarify that we never published a report and that this wasn't a PR stunt from our end.

Marketing
Top 9 Facebook Posts from American Celebrities Last Week image

Top 9 Facebook Posts from American Celebrities Last Week

Each week, we bring you a selection of the most interesting / liked / engaging photos and posts you might have seen on Facebook from the previous week. Each time we slightly change the criteria of the search. This time, we are going to show you the most liked and, at the same time, the most interesting and inspiring Facebook posts from American celebrities. So here they are. We hope you enjoy them as much as we did!

Social Media Tips
Twilight Dominates the Box Office and Social Media! image

Twilight Dominates the Box Office and Social Media!

The Twilight saga has not only dominated the box office sales, but also Engagement on Facebook. The official Twilight Facebook page occupies the most spots on our Top 30 Facebook Posts list. The Facebook page is visible in 8 spots on the list, with ranks ranging from 3rd to 27th. All the posts are photos, which makes sense as fans have been reliving past movie moments and witnessing sneak peeks of the brand new film as they anxiously await opening night. We have compiled only the list of the Twilight posts as they are, obviously, the most popular!

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