6 Black Friday Marketing Campaign Ideas from Iconic Brands image

6 Black Friday Marketing Campaign Ideas from Iconic Brands

Black Friday campaigns get competitive every year, but this time you have an advantage! Below are the best Black Friday marketing campaigns from the most popular brands. This is your opportunity to get inspired and create a strategic Black Friday campaign to drive up your sales on the most profitable time of the year!

Marketing
Cutting Advertising Costs: Automotive Marketing and Customer Journeys image

Cutting Advertising Costs: Automotive Marketing and Customer Journeys

Like all sectors, the automotive industry is dealing with a rapidly changing social media landscape. 

In 2019, automotive marketing has one of the highest Cost-per click rates in comparison to other industries.Organic reach is decreasing and CPC costs just keep rising, so how can automotive brands keep costs down while identifying and growing customer segments?

Marketing
Everything You Need to Create Successful Holiday Marketing Campaigns  image

Everything You Need to Create Successful Holiday Marketing Campaigns

Holiday marketing campaigns are a bit special for marketers because they can bring huge revenue, but they can also bring disappointment, low ROI, and wasted budget. As with almost everything in life, successful holiday marketing campaigns are all about the planning. All the best holiday marketing has great planning in common, whether it’s for Christmas, Halloween, Black Friday, Easter, or any other seasonal advertising campaign.Great marketers plan and strategize, measure and adjust, making full use of all the tools at their disposal. They prepare early, keep an eye on trends, and identify, captivate, and nurture the right audience with emotional, personalized content. Some brands are very successful with their holiday advertising campaigns and others not so much. If you’re planning a  Facebook Christmas campaign or an Instagram Halloween campaign, then read on to learn how to plan a stellar holiday social media campaign that gets the business results you need.

How to
The 7 Most Effective Digital Marketing Tactics for Realtors image

The 7 Most Effective Digital Marketing Tactics for Realtors

The real estate game has undergone a massive shift in the past 10 years or so. As with many industries, the internet has truly changed everything. Gone are the days of putting ads in local newspapers, renting billboards, and passing out flyers with your face on them.

Marketing
The Top 15 Marketing Podcasts You Need to Hear image

The Top 15 Marketing Podcasts You Need to Hear

The value of podcasts to marketers and their audiences alike is increasing. You can find podcast on almost any marketing topic: social media marketing podcasts, content marketing podcasts, marketing 101 podcasts, growth marketing podcasts, and many more. There are literally hundreds of marketing podcasts out there but, to save you time, we’ve listed 15 of the very best.

Marketing
From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know image

From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know

When it comes to content marketing, we all know how difficult it can be to get it running smoothly and bringing the results you want. Talk to any social media manager and they’ll be happy to share the risks, pitfalls, challenges, and the hard work it takes to come up with great social media content ideas or build an effective content marketing strategy.

How to
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