Target Audience Analysis: Everything Digital Marketers Need to Know image

Target Audience Analysis: Everything…

As a brand, you want to be reaching the right people.Target audience analysis is a central component to any marketing strategy, as it gives you an informed view of who your audiences are, who your audiences are not, and, equally important, audiences your brand could be reaching out to with a few tweaks to your strategy.But what exactly is audience analysis? How do you go about it? We’re here to help you get started with this guide.

Marketing
We Saved 56% on Conversion Costs on Facebook - Here’s How image

We Saved 56% on Conversion Costs on…

Advertising is what makes the Facebook marketing world go round. But in order to get the most out of your budget you need to get your targeting right. We’ve tested some of the most used targeting options out there to find the perfect one that will get more conversions for less cash. Read on to learn how we were able to to lower our costs and increase conversions hassle-free.

Marketing
Guide to Improving Your Facebook Advertising Strategy image

Guide to Improving Your Facebook…

Facebook is undoubtedly the most popular channel for social media advertising. Today, it is being leveraged by 6 million businesses who are actively trying to win the attention of over 2 billion users, mainly with the help of paid content and ads. These numbers alone show just how competitive Facebook marketing is, and the platform's recent Q4 2017 Earnings report indicates this trend will only intensify, making it more challenging for marketers to stand out in their audiences' News Feeds.

Advertising
4 Recommendations To Turn Ads Benchmarks Insights Into Action image

4 Recommendations To Turn Ads…

How confident and competitive can you really be in your paid social media strategy if you can only measure against your past performance? For the first time, position your ad spend and performance within an industry, country, or regional context—and get your ads to stand out in a crowd. With Ads Benchmarks in Socialbakers Suite, transform competitive ad insights into real action. Optimize your ad strategy now by checking out the following recommendations based on common Ads Benchmarks scenarios.

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