Cutting Advertising Costs: Automotive Marketing and Customer Journeys image

Cutting Advertising Costs: Automotive Marketing and Customer Journeys

Like all sectors, the automotive industry is dealing with a rapidly changing social media landscape. 

In 2019, automotive marketing has one of the highest Cost-per click rates in comparison to other industries.Organic reach is decreasing and CPC costs just keep rising, so how can automotive brands keep costs down while identifying and growing customer segments?

Marketing
Everything You Need to Create Successful Holiday Marketing Campaigns  image

Everything You Need to Create Successful Holiday Marketing Campaigns

Holiday marketing campaigns are a bit special for marketers because they can bring huge revenue, but they can also bring disappointment, low ROI, and wasted budget. As with almost everything in life, successful holiday marketing campaigns are all about the planning. All the best holiday marketing has great planning in common, whether it’s for Christmas, Halloween, Black Friday, Easter, or any other seasonal advertising campaign.Great marketers plan and strategize, measure and adjust, making full use of all the tools at their disposal. They prepare early, keep an eye on trends, and identify, captivate, and nurture the right audience with emotional, personalized content. Some brands are very successful with their holiday advertising campaigns and others not so much. If you’re planning a  Facebook Christmas campaign or an Instagram Halloween campaign, then read on to learn how to plan a stellar holiday social media campaign that gets the business results you need.

How to
Your Guide to Social Media Competitive Analysis image

Your Guide to Social Media Competitive Analysis

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market.Getting the edge over your competitors is absolutely essential if you want your business to succeed, but that’s easier said than done - just knowing who they are and what they sell isn’t enough to beat them.This is where social media competitive analysis and competitive intelligence come in.What exactly is social media competitive analysis, and how do you collect the relevant intelligence? How do you use it? Read on to find out.

How to
How to Boost Your Facebook Organic Reach: 10 Powerful Ways  image

How to Boost Your Facebook Organic Reach: 10 Powerful Ways

Due to the ever-changing Facebook News Feed algorithm, many marketers believe the days of organic Facebook reach are over. But while it might be more difficult for your content to perform well organically, it's surely not impossible - and we're about to prove it. Read on to discover ten effective ways to beat the algorithm and improve your organic reach!

Marketing
How to Repurpose Your Social Media Content to Skyrocket Conversion image

How to Repurpose Your Social Media Content to Skyrocket Conversion

In February 2018, The Manifest nailed it, they discovered that a lack of human and financial resources are the top social media challenges for most marketers. It’s no surprise, as we have 100+ social networks worldwide, and one specialist can't develop the strategy for each and post original content everywhere. The solution is simple: with content intelligence in mind, you can repurpose your social media content to communicate your marketing messages to the right target audience. In this article we will cover how you can repurpose your content intelligently across Facebook, Instagram, Twitter, and LinkedIn.

Marketing
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